A monthly retainer has a contracted rate (fee ÷ hours included) and an effective rate (fee ÷ hours actually used). The contract shows the first. Your margin depends on the second. The formula effectiv
A freelance hourly rate is one division: the revenue you need over a year, divided by the hours a client will actually pay for. Both halves have a trap, and the second one is where most rates go wrong
For a month I screened ideas for small software and digital products: SaaS, web templates, books, downloads, content channels, e-commerce. 2,512 ideas went in. Most of them failed, and that turned out
Take two freelancers who want the same 60,000 a year after tax. One bills 60 % of their working hours, the other 45 %. The first can charge 77.90 an hour; the second needs 103.86 for the same life: a
Picture a bestseller that "makes good money". Costed properly it runs at 41 % food cost, because nobody re-costed it after the cream price went up. This post builds the sheet that catches that, step b